Bridging Brands and Markets with Expertise and Vision
Our Vision
To be the most trusted distribution partner for brands and retailers in GCC and rest of MENA.
Our Mission
Empowering brands and retailers by bridging markets with our expertise in distribution, local insights, and unwavering commitment to quality.
Orsa Trading
Orsa Trading is a dynamic company dedicated to connecting brands and retailers with consumers through effective distribution, sourcing, and marketing solutions. Leveraging our team's extensive experience and deep understanding of the GCC and MENA markets, we deliver tailored strategies that drive growth and success for our partners.
While Orsa Trading is building its expertise in the GCC, we benefit from the extensive experience of our affiliate in Turkey, a leader in FMCG distribution with over 245 employees, 25,000 sqm of warehousing space, and a fleet of 175 vehicles. This affiliate directly and indirectly reaches over 80,000 stores, manages partnerships with over 40 global brands, and has extensive expertise in retail distribution, logistics, e-commerce, and wholesale operations. For more information about our affiliate, visit www.temmuzas.com. Leveraging this proven track record, Orsa Trading is positioned to deliver innovative and reliable solutions for our clients.
CORE VALUES
• Reliability
Delivering on our promises, every time.
• Innovation
Driving growth through forward-thinking strategies.
• Sustainability
Operating responsibly for a better future.
• Customer-Centricity
Focusing on creating value for all stakeholders.
OUR TEAM
Tansel Tunca
Tansel brings over 30 years of experience in FMCG sales and distribution, holding key roles at companies like Mondelēz International, Savola Group, and Gillette. As a former Sales Director for Turkey, he led sales operations, developed go-to-market strategies, and managed distributor networks. His expertise in retail, trade marketing, and category management strengthens Orsa’s ability to deliver effective market strategies and impactful results.
Okan Yılmazer
Okan brings 30 years of experience in FMCG, retail, and distribution, holding senior leadership roles at global companies such as Red Bull, Procter & Gamble, and Gillette. He has worked across the U.S., Balkans, Middle East, Eastern Europe, Turkey, and West Asia, gaining extensive expertise in marketing, sales operations, and business management. Alongside his role at Orsa Trading, Okan is also a Co-Founder of Midfield Consultancy, where he applies his experience to develop effective distribution and marketing solutions.
Huseyin Odemis
Huseyin brings 20+ years of leadership experience across the MEA to support the growth of high-potential brands in the GCC region. He previously served as Country Director at Al Safi Danone in the UAE and held Executive Board Member and Director-level roles at Procter & Gamble and Korozo Group. His expertise spans market strategy, key account & distributor management, e-commerce, and go-to-market design across multiple geographies. He holds an MBA from the University of Illinois.
Orsa Trading is a trusted partner for brands and retailers, connecting them with consumers through effective distribution, sourcing, and marketing solutions. With a focus on quality, reliability, and innovation, we deliver tailored strategies to help businesses thrive.